Edit Content

Blooming (Red Dot Award 2023)

Enhancing and preserving the power of Italian outstanding craftsmanship, creating in the present for a long-term future.

Blooming

Introducing the 2024 innovative evolution of wooden flooring concept by Giovanni Barbieri.

Barbieri has crafted a unique flooring design that embodies Italian manual craftsmanship, where each shape is distinct yet harmoniously arranged, resulting in a sophisticated look that is truly one-of-a-kind.

According to Barbieri, this creation is akin to the “first wooden floor bouquet,” with a floral pattern that evolves with every installation, offering customers the luxury of a custom-made floor at the cost of standard production.

The beauty of this concept lies in its ever-changing appearance, coupled with a user-friendly installation system that allows for diverse aesthetic outcomes, creating visually striking effects that surpass conventional production models.

Experience the elegance of bespoke flooring with a touch of artisanal flair, thanks to Giovanni Barbieri’s groundbreaking approach to flooring design.

“B L O O M I N G ” received the 2023 Red Dot Product Design Best of the Best Award for its groundbreaking design and is the highest award in the competition.

An Artful Combination to behold.

In conjunction with the walls, the ceiling, furniture and lighting, flooring has a significant influence on the general appearance of a room, not least because of its surface area. Wooden floors create a natural, warm ambience, make the ground look inviting to walk on and are furthermore extremely resilient and durable. This is what may have prompted Italian stone and tile designer Giovanni Barbieri to create wooden flooring for the first time in his creative life. He succeeds in making an innovative concept come to life with his Blooming parquet flooring system, thus winning over the jury. “The carefully designed pattern, which changes with every bloom that is applied, creates an arresting impression and gives interiors a downright artistic atmosphere. The designer moreover manages to unite the benefits of prefabricated parquet flooring with the high-quality appearance of a custom-made product.

Blooming combines sophisticated shapes that are never the same but always well-coordinated with the functionality of a simple, self-explanatory installation system. The multi-layered parquet consists of two bonded sheets of wood: a high-quality, durable oak layer sitting on top of a birch plywood substrate. To ensure its long-term durability, the parquet is glued and can also easily be installed with underfloor heating. Twelve different wood colours and four different surface finishes offer a wealth of design options to suit individual preferences. Depending on how the various colours of the oak are combined, it is possible to achieve either a striking, powerful rhythmic effect or – by selecting similar colours – a more uniform appearance.

The eclectic floral pattern gives no indication that the parquet flooring system is ultimately based on only three standard shapes. Randomly installed, it hence produces a unique floor design for a lively room feel.”

(Red Dot Award Jury statement )

 

As of June 2024
this collection is in management  to a new manufacturer, who helps to increase the quality, simplify the installation than before with true competitive cost: 

all shapes are bevelled internally and externally with a new autoesplicative installation system.

SIZE

2,4  sf    –  ( 0,22 Sq M )  –  aproximately  average modular shape.

MATERIALS

Oak and/or others by special request.

COLORS

Oak in 3 colours/temperatures