Blooming, The first wooden floor bouquet.
The floreal design that changes with every bloom.
“With ‘Blooming’, customers can enjoy the luxury of custom-made floor at the cost of standard production.”
Giovanni Barbieri for the almost 100 years old BERTI Italian tradition in wooden floor Industry, has created a unique flooring design that embodies true Italian handcrafted craftsmanship, where each of the 48 meticulously chamfered shapes is distinct yet harmoniously arranged, resulting in a sophisticated look that is truly one of a kind.
According to Barbieri, this creation is the “first bouquet of wood flooring”, with a floral pattern that continually evolves without repeating itself, offering customers the luxury of a custom-designed floor at the cost of a standard production.
The beauty of this concept lies in its ever-evolving look, combined with a simple and intuitive/self-explanatory installation system that allows for endless aesthetic results, creating visually stunning effects that far surpass conventional production models.
Discover the elegance of a custom floor with a touch of artisanal talented flair, thanks to Giovanni Barbieri’s revolutionary approach to his first wooden floor design.
We are pleased to report that “Blooming” has received the Red Dot Award Best of the Best Product Design 2023 for it’s groundbreaking design that is the highest Award in the competition.
An Artful Combination to behold.
In conjunction with the walls, the ceiling, furniture and lighting, flooring has a significant influence on the general appearance of a room, not least because of its surface area. Wooden floors create a natural, warm ambience, make the ground look inviting to walk on and are furthermore extremely resilient and durable. This is what may have prompted Italian stone and tile designer Giovanni Barbieri to create wooden flooring for the first time in his creative life. He succeeds in making an innovative concept come to life with his Blooming parquet flooring system, thus winning over the jury. “The carefully designed pattern, which changes with every bloom that is applied, creates an arresting impression and gives interiors a downright artistic atmosphere. The designer moreover manages to unite the benefits of prefabricated parquet flooring with the high-quality appearance of a custom-made product.
Blooming combines sophisticated shapes that are never the same but always well-coordinated with the functionality of a simple, self-explanatory installation system. The multi-layered parquet consists of two bonded sheets of wood: a high-quality, durable oak layer sitting on top of a birch plywood substrate. To ensure its long-term durability, the parquet is glued and can also easily be installed with underfloor heating. Twelve different wood colours and four different surface finishes offer a wealth of design options to suit individual preferences. Depending on how the various colours of the oak are combined, it is possible to achieve either a striking, powerful rhythmic effect or – by selecting similar colours – a more uniform appearance.
The eclectic floral pattern gives no indication that the parquet flooring system is ultimately based on only three standard shapes. Randomly installed, it hence produces a unique floor design for a lively room feel.”
(Red Dot Award Jury statement )
As of June 2024
this collection is in management to a new manufacturer, who helps to increase the quality, simplify the installation than before with true competitive cost.
SIZE
3,0 sf ( 0,27 Sq M ) aproximately average modular shape.
MATERIALS
Oak
COLORS
Oak in a single nuance or in 3 nuances created with 2 other different heat treatments.
